Lebre & Girão logotipo

Work > All Works

Work developed while at Designways Studio – prior to the formation of Lebre & Girão.

University Institution
Visual Language:
Símbolos e Logotipo,
Graphic Design and Website

For CHAM, the Centre for Humanities at Universidade Nova, we developed a visual language — an iconic “alphabet” — that would convey the diverse areas of research and the identity of the study centre itself, in a cohesive and coherent manner, simultaneously considering the whole and its parts.

Animation of the CHAM (Centre for Humanities) Logo, showing the movement that reinforces the visual identity and the strategic intention behind the design.
Explanatory image of the CHAM logo, detailing its graphic elements and the symbolism behind the design that represents the Centre for Humanities.
Representation of the CHAM visual identity.

Methodology (Collaborative) and Scope

The process involved a detailed analysis, carried out in close collaboration with the institution’s representatives and collaborators, resulting in a comprehensive communication strategy, applicable to all supports: printed materials, web platform, and graphical communication for events.

Iconic alphabet of CHAM (Centre for Humanities), featuring a set of intentionally designed icons that visually represent the centre's themes and areas of study.
Animation of the CHAM (Centre for Humanities) icons, showing the fluid movement and dynamic transition that brings the project's visual identity to life.

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Identification Process Identifying

We analyzed the institution’s various research areas to understand their essence and what needed to be communicated.

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Visual Design

We developed and created a distinct and cohesive visual and graphic language, specifically designed to reflect the university identity.

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Long-Term Strategy

We established an integrated strategic approach to communication, ensuring that this identity could be effectively and consistently utilized long-term across all channels.

Screen showing the website, highlighting the interface, the modular layout, and the coherent aesthetic developed for the project.

Digital Platform:
Information Architecture and University Visual Coherence

Based on the integrated strategy developed, the website emerges as the central digital support for the institution’s communication. We implemented the new visual and graphic language on a platform that is not only functional and intuitive but also features a modern and adaptable design.
Its structure was carefully conceived to clearly and accessibly organize and convey the various research areas, ensuring a cohesive and long-term sustainable user experienc

Transform with Purpose.
Create with Meaning.

Whether you’re launching a project, reimagining a brand, or exploring new possibilities, we’re ready to partner with you and bring bold concepts to life with precision and purpose.

 

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