Lebre & Girão logotipo

Work > All Works

Work developed in Creative Direction (Margarida Girão) at the QUASE, Global Proud agency – between 2020/22 – prior to the formation of Lebre & Girão.

Portuguese Shoes
Creative Direction, Production and Design

The Creative Direction work focused on repositioning the brand in the market through a new visual identity. The central concept was to create a disruptive, light, and joyful language.
We took on the integral production of the campaign: the result was vibrant and authentic images that capture the essence of the footwear in a contemporary context, infusing the brand with a fresh and desirable spirit.

Image from the Portuguese Footwear campaign, illustrating the new disruptive visual identity with a light, joyful, and contemporary spirit.
mage that synthesizes the project's Creative Direction, resulting in disruptive communication and vibrant visuals.
Campaign piece for footwear, highlighting the design and the fresh, desirable visual language infused into the brand through integral production.
Campaign image, the result of Creative Direction work focused on repositioning and disruptive, light, and joyful visual communicatio
Visual that synthesizes the project's Creative Direction, resulting in impactful images that establish a new contemporary visual identity.

Photography: Inês Ventura

Playful and Differentiated Communication

Additionally, we applied a differentiated creative approach for the brand’s wellington boot line. We developed a specific visual identity, markedly more jovial and humorous, which contrasted with the seriousness of the main campaign. This unique communication line allowed us to celebrate the product’s functionality with a lighter and more fun tone, directly appealing to an audience that values relaxation.

Image from the rainny boots campaign, highlighting the differentiated, jovial, and humorous creative approach, which celebrates the product's functionality with a relaxed attitude.
Visual of the rainny boots line, illustrating the playful and unique communication that contrasts with seriousness, appealing to an audience that values relaxation.

Transform with Purpose.
Create with Meaning.

Whether you’re launching a project, reimagining a brand, or exploring new possibilities, we’re ready to partner with you and bring bold concepts to life with precision and purpose.

 

Connect with Lebre & Girão >