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Work > All Projets

Work developed while at A NEW DAY – prior to the formation of Lebre & Girão.

Literary Festival
Content Creation, Design
and Social Media

For the 13th Maratona de Leitura Literary Festival (Municipality of Sertã), a three-day event showcasing diverse cultural and literary perspectives, we defined and managed its social media presence (Instagram and Facebook).

From November 2024 to August 2025, we oversaw the integral communication process, including strategic planning (pre-, during, and post-event), content creation, copywriting, visual design, community management, and performance analysis.

An image with two mobile mockups: one displaying an Instagram feed post and the other a Story, illustrating our design strategy for different formats.
A close-up of a festival guest, with our communication's vibrant editorial design framing the image.
The design of a post introducing a festival guest, with a professional photograph and the brand's color palette in focus.
A portrait of a festival guest, framed by our agency's visual communication design.
A photograph of a festival activity, with our bold-colored editorial design highlighting the event on social media.
An image of a festival activity, with our editorial design creating a cohesive visual identity across all touchpoints.
A detail of a cultural activity, with the post's design reflecting the festival's unique artistic approach and editorial line.
An image of a group of people participating in an activity, with our communication design highlighting the energy and dynamism of the festival.

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Creative and Communication Strategy

We announced the programme using a light, lively design based on the earthy browns and reds of the official 2025 poster, enhanced with unexpected colours for contrast, paired with engaging copy and active community interaction.

Our copywriting adopted a playful, approachable tone – friendly yet professional – with a sprinkle of humour whenever possible to engage and entertain the audience. This tone brings the festival’s communications to life, making themes more accessible and easy to grasp for the community.

An Instagram carousel mockup, showing the slide sequence with book suggestions, demonstrating our content strategy.

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Continuous Engagement

As part of the year-long strategy, especially during the long months before the event, we introduced new content to the feed: a carousel featuring sponsors’ book recommendations.

This helped energize the social media, celebrated a shared love of literature, and warmly thanked sponsors for their ongoing support.

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Positioning Strategy

Establishing the festival as a leading voice for cultural and sustainable tourism was a cornerstone of our strategy.
In the lead-up to the event, we strategically highlighted Sertã’s immersive natural landscapes, amplifying the festival’s connection to its unique setting. This approach significantly enhanced engagement, resonating authentically with both local communities and broader audiences.

An image representing "land," with the design evoking the festival's tradition, roots, and history.
An image representing "water," with the design evoking the festival's fluidity, innovation, and flow of ideas.
An image representing "place," with the design reflecting the importance of location and community to the festival.

Transformar com Propósito.
Criar com Significado.

Do lançamento de um projeto, à reinvenção de uma marca ou explorar novas possibilidades, estamos prontos para transformar e criar conceitos com precisão e propósito.

 

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